Inside VCU Brandcenter

This morning, Rick Boyko greeted us once again, this time to take us on a tour of the brand-spankin'-new facility that the VCU Brandcenter moved into recently. Around the time when Rick arrived and took over the program at VCU, he led the charge of converting an old carriage house into an absolutely amazing academic facility for the Brandcenter. Posted below are some shots of the tour:


The "Yahoo Big Idea Room" (sponsored by Yahoo!)
Student work on display


We didn't have classrooms like this in school




My first instinct when I saw all of this was, "Great, you've got all these students thinking this is what all agencies look like. Too bad for them when they face the real world." Unfortunately, very few ad agencies can claim they're this cool and amazing of a work space. I was reminded of the "F@*K Cubicles" party we had at DraftFCB earlier this year.

Rick was quick to point out this very fact: "I know that we're setting students up for a reality check when they get out of here, but hopefully, we're instilling a sense of understanding that this is what a creative workspace CAN be, and hopefully they'll push for change in the agencies to move toward a more creative and collaborative environment." Point taken. Maybe they'll be hosting their own "F@*K cubicles" parties.

1 comment:

cris10ingram said...

The new facilities are truly amazing. I wish I could've had copywriting class on the roof- day-um! Although, sometimes we did take our classes to Sine which wasn't too terrible ;-) (Irish pub w/ karaoke - so fun!) Anyway, glad you got to hear Brian speak. He's so full of energy - he just makes me want to go out and...do things! Keep up the good blogging :-)
-cmi